Moctiya

UTM builder

Build a trackable link for any campaign.

Chrome chain links with a tag on a green cord

Your link

Where the click comes from, like instagram or newsletter.
The type of traffic, like paid_social or email.
A name you'll recognise later, like diwali_offer.
Use it to tell two ads apart.

What UTM links do

UTM tags are small labels added to the end of a link. When someone clicks, Google Analytics reads those labels and records where that visitor came from.

Without them, a lot of your traffic gets lumped together, and you can't tell which post or ad brought the sale.

Keep your naming consistent

Analytics treats Instagram and instagram as two different sources. This builder makes everything lowercase and turns spaces into hyphens so your reports stay clean.

  • Source says where: instagram, google, newsletter.
  • Medium says how: paid_social, cpc, email.
  • Campaign says why: the offer or launch.
  • Content tells two versions of an ad apart.

Where not to use them

Don't put UTM tags on links between pages of your own website. That restarts the visit in your reports and hides the original source.

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